Parable of the Ring Around the Collar

This commercial was a Lowes home improvement advertisement in which a couple went into Lowes for appliances for their patio and ended up getting more than they planned. They went to Lowes in order to buy light bulbs and a man working for customer service walks up to them and asks if they need anything to go along with their patio. The wife starts to say yes as her husband stands there confused at first and then abruptly changes his facial expression and agrees with the wife on purchasing a bbq and more. The man working for customer service was told by the couple that they were on a budget and he continues to show them seating and other outdoor appliances all labeled with an “everyday low price” tag on them. At the end of the commercial it shows the husband at the new bbq, and the wife sitting in a chair at her new table. The last 10 seconds of the commercial close with the wife explaining how it was all a great idea and how they love their new deck, including the light bulbs. The customers seem happy at the end of the commercial, and their deck looks nice, so the message sent by Lowes may inspire others to do the same.