Sunday, May 16, 2010
Parable of the Ring Around the Collar
This commercial was a Lowes home improvement advertisement in which a couple went into Lowes for appliances for their patio and ended up getting more than they planned. They went to Lowes in order to buy light bulbs and a man working for customer service walks up to them and asks if they need anything to go along with their patio. The wife starts to say yes as her husband stands there confused at first and then abruptly changes his facial expression and agrees with the wife on purchasing a bbq and more. The man working for customer service was told by the couple that they were on a budget and he continues to show them seating and other outdoor appliances all labeled with an “everyday low price” tag on them. At the end of the commercial it shows the husband at the new bbq, and the wife sitting in a chair at her new table. The last 10 seconds of the commercial close with the wife explaining how it was all a great idea and how they love their new deck, including the light bulbs. The customers seem happy at the end of the commercial, and their deck looks nice, so the message sent by Lowes may inspire others to do the same.
Analyzing Advertisments
http://www.youtube.com/watch?v=jlXRengzZoc
This video add is exhilarating, moving, motivating and inspiring. Troy Polamalu and Ladanian Tomlinson make this add through flashbacks of their lives were they were involved in football every since birth. This is an advertisement for Nike, which targets athletes, more specifically football players. The film is of the two running through obstacles and the two are portrayed as very athletic throughout the commercial. It displays each of their journeys to the NFL and shows them playing in a game, where Tomlinson is tackled by Polamalu with the Nike symbol visible in the center of the screen to close out the add. The Nike symbol is world renown and an icon for all athletes. Nike has become so popular that it takes something as simple as an athlete to sell Nike products. The beat that is playing in the background is by none other than Jay-Z from his song Blueprint 2 that gives the commercial an inspiring and entertaining aspect. There are no words in this advertisement only the music playing in the background, the destructiveness of Troy Polamalu and the quickness of Ladanian Tomlinson.
This video add is exhilarating, moving, motivating and inspiring. Troy Polamalu and Ladanian Tomlinson make this add through flashbacks of their lives were they were involved in football every since birth. This is an advertisement for Nike, which targets athletes, more specifically football players. The film is of the two running through obstacles and the two are portrayed as very athletic throughout the commercial. It displays each of their journeys to the NFL and shows them playing in a game, where Tomlinson is tackled by Polamalu with the Nike symbol visible in the center of the screen to close out the add. The Nike symbol is world renown and an icon for all athletes. Nike has become so popular that it takes something as simple as an athlete to sell Nike products. The beat that is playing in the background is by none other than Jay-Z from his song Blueprint 2 that gives the commercial an inspiring and entertaining aspect. There are no words in this advertisement only the music playing in the background, the destructiveness of Troy Polamalu and the quickness of Ladanian Tomlinson.
Killing Us Softly 3
Crest toothpaste, Listerine, Nike, Jordan, Adidas, Vans, these are just a few of the brands that I use and wear daily that are found throughout my closet. There are other brands as well, such as a variety of dress shirts and pants by brands such as Ralph Lauren, Calvin Klein, and Alfani.
When I use these products I feel confident with myself. However if I did not use these products daily, I would still maintain a sense of self-confidence, but also would not feel presentable if I were in public, which I would be somewhat ashamed of. Therefore the necessity of using these products is a detrimental aspect of my everyday life and part of what makes me and how I carry myself.
There are messages in advertising that sometimes purpose a distorted view of what is normal in society. Beauty and athletic advertisements are notorious for this type of propaganda. The desire to be the best athlete or the most beautiful model is represented in commercials by professional athletes or celebrities. Which essentially makes people have concerns with themselves.
Advertiser’s responsibility to society is a great one non-the less, however it all depends on how you perceive these perfected images of advertising. If one sees the advertisements as something that sets the bar for society instead of seeing it for what it is, then one will become infatuated with the unreal world and perfections in advertising techniques.
I am honestly not sure of the ways the ideal image of beauty in advertisements benefits women. Society should be more concerned about the ways these advertisements destructively affect some women. Eating disorders are common amongst women primarily because of the fact that they want to look like the women on the covers of your common beauty magazines, and I quite frankly find it to be sad.
Jean Kilbourne asserts her opinion by saying that “women of color are disproportionately shown as animalistic and exotic”. To me models are all the same, it makes no difference weather or not they are black, white, or purple. However a common problem amongst all models haunts society when they see how the media portrays true beauty. Twenty years ago the average model was 5’4’’ and 140lbs. Today the average model is 5’11’’ and 117lbs. The changes in average height and weight of models over a period of twenty years is astonishing. To put it into perspective imagine a basketball player twenty years ago being 6’0’’ 200lbs, fast-forward twenty years, now basketball players are 6’11’’ and 167 lbs! It is common knowledge knowing that being this skinny and this tall is considered unhealthy so why would models risk their lives being this small in order to advertise clothing. The message that models send is horrendous in my opinion.
When I use these products I feel confident with myself. However if I did not use these products daily, I would still maintain a sense of self-confidence, but also would not feel presentable if I were in public, which I would be somewhat ashamed of. Therefore the necessity of using these products is a detrimental aspect of my everyday life and part of what makes me and how I carry myself.
There are messages in advertising that sometimes purpose a distorted view of what is normal in society. Beauty and athletic advertisements are notorious for this type of propaganda. The desire to be the best athlete or the most beautiful model is represented in commercials by professional athletes or celebrities. Which essentially makes people have concerns with themselves.
Advertiser’s responsibility to society is a great one non-the less, however it all depends on how you perceive these perfected images of advertising. If one sees the advertisements as something that sets the bar for society instead of seeing it for what it is, then one will become infatuated with the unreal world and perfections in advertising techniques.
I am honestly not sure of the ways the ideal image of beauty in advertisements benefits women. Society should be more concerned about the ways these advertisements destructively affect some women. Eating disorders are common amongst women primarily because of the fact that they want to look like the women on the covers of your common beauty magazines, and I quite frankly find it to be sad.
Jean Kilbourne asserts her opinion by saying that “women of color are disproportionately shown as animalistic and exotic”. To me models are all the same, it makes no difference weather or not they are black, white, or purple. However a common problem amongst all models haunts society when they see how the media portrays true beauty. Twenty years ago the average model was 5’4’’ and 140lbs. Today the average model is 5’11’’ and 117lbs. The changes in average height and weight of models over a period of twenty years is astonishing. To put it into perspective imagine a basketball player twenty years ago being 6’0’’ 200lbs, fast-forward twenty years, now basketball players are 6’11’’ and 167 lbs! It is common knowledge knowing that being this skinny and this tall is considered unhealthy so why would models risk their lives being this small in order to advertise clothing. The message that models send is horrendous in my opinion.
Sunday, May 2, 2010
Independant Research Topic
4, April. "Cell Phone Society." Pew Research Center. Web. 01 May 2010. .
Cell phones benefit society and are potentially harmful in many ways for society as well. However the beneficial rolls that cell phones play in our lives outweigh the negative reasons why technology is corrupting society. This link above talks about the negative rolls of cell phone use such as how talking on the phone while driving increases the chance of an accident, as well as other facts about cell phones and how they corrupt society.
4, November. "Social Isolation and New Technology." Pew Research Center. Web. 02 May 2010..
This link above questions the use of cell phones and technology rather than choosing a distinct side and speaks of the social networking aspect of technology. It talks about how individual's social networking groups in society have become more diverse due to websites such as Face-book and Twitter. The technological advancements in society make this social networking possible and allow us to communicate quicker and more often than we would if websites such as these were not in existence. This link talks about how there may be a correlation between social networking websites and the diversity of the group of friends one has. This information is helpful/interesting because of the data it provides that I believe will be helpful while writing my essay.
"Cell Phones Equal Possible Downfall of Society." AQsaint.com. Web. 02 May 2010..
This link provides information about the certain aspects of cell phone use that could potentially corrupt the word because of a potential technological downfall. I found this information to be very interesting since I believe with most of what it states. I believe that the world has gained a dependence for the use of cell phones, which in some cases could be unhealthy. This link poses one of the many questions of which i plan to address in my essay, such as how have cell phones distanced us from some things in life and how they bring us closer and keep us better connected with the world.
Lenhart, By Amanda. "Teens, Cell Phones and Texting." Pew Research Center. Web. 01 May 2010..
This last link has a copious amount of informational and interesting statistical data that will assist me in writing my essay. The link will send you to a website that takes into account the text messaging network amongst teens and how the attachment to their phones is "an area of conflict and regulation".
All of these sources will come in handy when I start my essay, especially this last link that talks about cell phones being a "mixed blessing", this website has a lot of data that will support my thesis and will provide me with statistical data in order to prove my thesis indefinitely.
Cell phones benefit society and are potentially harmful in many ways for society as well. However the beneficial rolls that cell phones play in our lives outweigh the negative reasons why technology is corrupting society. This link above talks about the negative rolls of cell phone use such as how talking on the phone while driving increases the chance of an accident, as well as other facts about cell phones and how they corrupt society.
4, November. "Social Isolation and New Technology." Pew Research Center. Web. 02 May 2010.
This link above questions the use of cell phones and technology rather than choosing a distinct side and speaks of the social networking aspect of technology. It talks about how individual's social networking groups in society have become more diverse due to websites such as Face-book and Twitter. The technological advancements in society make this social networking possible and allow us to communicate quicker and more often than we would if websites such as these were not in existence. This link talks about how there may be a correlation between social networking websites and the diversity of the group of friends one has. This information is helpful/interesting because of the data it provides that I believe will be helpful while writing my essay.
"Cell Phones Equal Possible Downfall of Society." AQsaint.com. Web. 02 May 2010.
This link provides information about the certain aspects of cell phone use that could potentially corrupt the word because of a potential technological downfall. I found this information to be very interesting since I believe with most of what it states. I believe that the world has gained a dependence for the use of cell phones, which in some cases could be unhealthy. This link poses one of the many questions of which i plan to address in my essay, such as how have cell phones distanced us from some things in life and how they bring us closer and keep us better connected with the world.
Lenhart, By Amanda. "Teens, Cell Phones and Texting." Pew Research Center. Web. 01 May 2010.
This last link has a copious amount of informational and interesting statistical data that will assist me in writing my essay. The link will send you to a website that takes into account the text messaging network amongst teens and how the attachment to their phones is "an area of conflict and regulation".
All of these sources will come in handy when I start my essay, especially this last link that talks about cell phones being a "mixed blessing", this website has a lot of data that will support my thesis and will provide me with statistical data in order to prove my thesis indefinitely.
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